About us
Our Mission
To mobilise asset owners, asset managers, companies and other key participants in the global economy around the business case for Sustainable Capitalism.
Who we are
Generation Foundation is the advocacy initiative funded by the profits of Generation Investment Management. The goal of the Foundation is to strengthen the case for Sustainable Capitalism by mobilising key participants in the global economy around the business case for Sustainable Capitalism.
How we do it
Sharing
insights
We publish white papers, op-eds, and videos contributing to the field of research on Sustainable Capitalism.
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Forming
partnership
We strategically collaborate with organisations or corporations to accelerate the transition to Sustainable Capitalism.
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Deploying
catalytic capital
We provide targeted grants to support research, to develop the field, and to engage with the local community.
Our areas of Focus
Use sustainability analysis to enhance investment frameworks
Read moreRead our 2015 White Paper, Allocating Capital for Long Term Returns
Find out more about the work of the FSB Taskforce on Climate-related Financial Disclosures
Accelerate the transition to a low carbon economy
Read moreCarbon Pricing Unlocked: read our research with our partners at Ecofys
Learn more about some of the projects our partners are delivering, such as the Global Forest Watch initiative from WRI
Read our White Paper on Stranded Assets
Overcome structural barriers to a sustainable economy
Read moreFiduciary Duty in the 21st Century – read the Country-Level Roadmaps developed in partnership with UNEP FI and PRI
Read our paper with KKS Advisors on The Value of Corporate Purpose
Find out more about B Corps and mission-driven organisations from our partners at B Lab