Our Vision

We aim to accelerate the transition to a more sustainable form of capitalism; one aligned with a low-carbon, prosperous, equitable, healthy and safe society.

About us

Our Mission

To mobilise asset owners, asset managers, companies and other key participants in the global economy around the business case for Sustainable Capitalism.

Who we are

Generation Foundation is the advocacy initiative funded by the profits of Generation Investment Management. The goal of the Foundation is to strengthen the case for Sustainable Capitalism by mobilising key participants in the global economy around the business case for Sustainable Capitalism. 

genfound@generationim.com   @GenerationFndt

Our areas of Focus

Use sustainability analysis to enhance investment frameworks
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Read our 2015 White Paper, Allocating Capital for Long Term Returns

Find out more about the work of the FSB Taskforce on Climate-related Financial Disclosures

Accelerate the transition to a low carbon economy
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Carbon Pricing Unlocked: read our latest research with our partners at Ecofys

Learn more about some of the projects our partners are delivering, such as the Global Forest Watch initiative from WRI

Read our White Paper on Stranded Assets

Overcome structural barriers to a sustainable economy
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Fiduciary Duty in the 21st Century – read the Country-Level Roadmaps developed in partnership with UNEP FI and PRI

Read our paper with KKS Advisors on The Value of Corporate Purpose

Find out more about B Corps and mission-driven organisations from our partners at B Lab